About Us

U*neaks patented customizable footwear are sneaker style shoes with side clear panel windows and specially designed socks that allow kids to continuously customize their shoes by simply changing their socks. Pair the shoes with any of U*neaks’ double-sided decorated socks for footwear that’s fun and chock full of personality.

U*neaks brand of customizable footwear was created by Ingenuity Express Corp. in Somerset, NJ. The footwear concept was invented and developed by company founders Steve Braynock and Jeff Gabriele, Ingenuity Express’ CEO. Both Rutgers University alum, Steve Braynock, came up with the product concept in 1990 and shared it with Jeff in 2003. Together they developed U*neaks, which included a collaboration with the Fashion Institute of Technology (FIT) in Manhattan, N.Y. Thus far Steve and Jeff have been awarded US patent numbers 7,421,806 and 7,841,107 for their customizable footwear system.

Ingenuity Express Corp.
46 Oswestry Way
Somerset, NJ 08873